Lisa Jordan an experienced marketing & communications leader in travel and hospitality, Lisa Jordan is Senior Director of Digital Marketing for Red Roof, a leading economy hotel brand. Her professional background includes nearly 20 years of brand development, marketing strategy and implementation, team leadership and e-commerce in travel. Previously she served on the executive leadership team at Hostelling International USA as Vice President of Marketing. She held several positions during a prior 10-year tenure at Sabre Hospitality Solutions.
Lisa is a longtime Board member for Hyattsville Community Development Corporation and served as the Board Chair from 2014-2020. Drawing from her professional experience, graduate studies, and love for Hyattsville, her priorities are applying sustainable place management practices and soliciting stakeholder input to guide Hyattsville’s development. Lisa also serves on the HSMAI Americas Board, the HSMAI Washington DC chapter Marketing Communications Committee, and is an active volunteer for Women in Travel THRIVE. In 2023 she was named one of the Top 25 Extraordinary Minds in Hospitality Marketing by HSMAI.
She is a proud George Washington University alumna who holds a Master of Tourism Administration from the School of Business. Since earning her master’s degree, Lisa has served multiple years in leadership roles, including Vice President and President, in the GWU Tourism Alumni Network. In 2022 she was honored with the Outstanding Alumni Award for Alumni Leadership by the GWU School of Business MS program in Tourism, Hospitality and Event Management.
Lisa lives in Hyattsville, Maryland, and when she is not traveling, she spends her time fixing her house, dancing, biking the Trolley Trail, and enjoying local breweries, roasteries and distilleries.