Hyattsville CDC + Gateway CDC with the support of the Maryland State Arts Council, have developed a Press Outreach Toolkit. The tool offers Gateway Arts District stakeholders the ability to access an online, nationwide press/media contact database called Cision.
With this tool in hand, Gateway artists and arts organizations are able to both streamline how they promote their press releases as well as adjust their research and strategy to shape their business models towards local, regional and national outreach.
During its pilot year (Apr. 2017-2018), artists and arts organizations were invited to attend 3 public information sessions Fall 2017, after which a complimentary 1-on-1 meeting is available for each stakeholder to search the media database and discuss with Arts District managers their growth and goals. RSVP requested. Then, artists and arts organizations were (and still are) invited to schedule follow-up office visits to build customized lists and watch helpful webinars at a convenient pace.
In addition, artists could also ask for a 1-on-1 or schedule access to log into the Cision platform at home. Artists’ participation has helped inform how valuable this pilot tool can be to our artist community. Participants were encouraged to consider a $20-$75 contribution once the 2017-2018 pilot year ended. Funded in partnership wtih the Maryland State Arts Council, the joint-CDC collaboration concluded at the end of April 2018,
Materials & Updates
- 4/25/18 – UPDATE: Gateway CDC plans to partner with the City of Mount Rainier to provide access to Cision, come May 2019. Inquire with Pat Thornton, Gateway CDC Executive Director, to log-on. Ongoing program updates are available online at MyGatewayArts.org/work/toolkit.
- 4/25/18 – The joint-CDC pilot program has concluded. The Press Outreach Toolkit’s Walkthrough Guide and Sample Lists are still available for the community to view and use.
- 6/1/17 – Promotional Flier Distributed:
Lastly, schedule ongoing office visits with your CDC so you can build your own lists and watch webinars.
This program was supported by a grant from the Maryland State Arts Council, an agency dedicated to cultivating a vibrant cultural community where the arts thrive. An agency of the Department of Business & Economic Development, the MSAC provides financial support and technical assistance to non profit organizations, units of government, colleges and universities for arts activities. Funding for the Maryland State Arts Council is also provided by the National Endowment for the Arts, a federal agency.